About this item

• 3-STEP BOND ENFORCING: The 3-step Bond Enforcing System creates bonds and strengthens hair, leaving your hair 5X* stronger after using this hair dye kit
• PROFESSIONAL: Professionally-inspired high lift hair color for women that lightens hair up to 9 levels while reducing hair damage*. With 2-in-1 purple repair mask for anti-yellow effect and shine.
• DESIGNED FOR ALL HAIR TEXTURES: This professional hair dye leaves hair looking and feeling soft and renewed, while also maintaining curl pattern and natural hair texture
• BLONDE LIGHTENER: This platinum blonde hair dye is suitable for dark hair shades and has an oil-enriched formula with Anti Damage Complex*
• EASY APPLICATION: A precision applicator allows easy use of this permanent hair dye color. This hair color kit includes a pre-color serum containing vitamin B6 and collagen, and primes the hair for an even color result. If your hair is longer than shoulder length, we recommend using 2 boxes of Keratin Color hair dye for the application.
• If you have questions or are looking for a recommendation, you can contact one of our Licensed Stylists. For a consultation, email BeautyhenkelNA@henkel.com or call us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.